Promote your greatest asset, your brand
As an institution, it is important to project a strong brand to recruit the best and brightest students. How do you innovate to recruit students? If you are not using the classroom experience to showcase your school, you could be missing out on a key opportunity. Use branded syllabi to increase your brand strength while informing prospective students about what they can expect to learn in their selected program. Incorporate the public feature and you instantly have a platform to showcase select pieces of syllabi for recruitment.
This type of branding is particularly important in today's economy with enrollments up and students being more selective than ever. We often talk about "the last mile" in the decision process, where students will often dig down into the actual courses they expect to take. Further still, for the transfer students, being able to assure the transfer of credits is a key deciding factor. With Concourse, you can quickly assess how this will play out by bringing syllabi into the recruitment process early.
How do you differentiate yourself? Do you win in the last mile?